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Coca-Cola Partners with Select Milk Producers to Create Fair Oaks Farms Brands, LLC

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By: Sean Moloughney

Editor, Nutraceuticals World

The Coca-Cola Company and Select Milk Producers, Inc. have announced the acquisition of equity stakes in the newly-created Fair Oaks Farms Brands, LLC to drive growth and expansion of Core Power® brand high protein milk shakes and to create an innovative portfolio of brands and products that feature the value-added nutrition of dairy.
 
Core Power®, currently distributed by Refreshments, is available in 26g and 20g naturally sweetened protein versions, and is aseptically packaged in 11.5 ounce recyclable plastic bottles. All five drinks are lactose- and gluten-free.
 
“At The Company we strive to provide people with a wide range of beverage choices that meet every occasion and lifestyle need,” said Steve Cahillane, president and CEO, Refreshments. “This new investment led by our Venturing & Emerging Brands group is another great example of our ambition to be the best brand, sales and customer service system in North America.”
 
The investment validates the potential both parties see in offering higher quality value-added health and wellness beverages. “Our leadership in technology, innovation and sustainability within the dairy industry, combined with The Company’s brand development and distribution capabilities will enable a new portfolio of nutritional beverages with strong growth potential,” said Mike McCloskey, co-founder and CEO of Select, an independent group of 87 American family farmers.
 
According to Steve Jones, CEO of the new Fair Oaks Farms Brands, LLC, “Our initial launch of Core Power is off to a great start and this new partnership agreement with VEB will help us realize our vision of becoming a leading health and wellness company and the most trusted brand leader in dairy nutrition.”

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